Funny Stuff is all around

Dental Marketing: Making The Most Of Dental Web Sites

Dentists who want to succeed financially need dental marketing. A recent Wealthy Dentist survey on the topic of dental marketing asked dentists if they do a regular mailing to their patient base - and dentist respondents were split right down the middle! While 51% said it didn’t seem worth the effort, 49% think it pays to keep in touch.

Geographic location also played a particularly interesting role. Two out of three urban dentists in this survey do regular mailings. Half of suburban dentists do. Only one in five rural dentists reports doing so.

Dentists emphasize the importance of dental web site marketing and internal marketing programs. “Dentists must offer these services and make it known to their patients that they do, otherwise patients will seek it elsewhere,” said one dentist. “We are not recognized by the public and not marketed by organized dentistry! Why?” asked a California dentist.

Many dental practices find internal marketing to be pleasantly profitable. “Internal marketing by far is the best bang for the buck,” said an Illinois dentist. “In my well established practice, internal marketing has been successful for me,” agreed an Ohio dentist.

Some feel that direct mail marketing is an old-fashioned dental practice marketing strategy. “Postal mailings are a complete waste of time,” declared a California dentist. “Patients ask us not to send them any more junk mail. This is not the 1970’s.”

Some wonder if it’s worth the investment. “It seems necessary, but it’s hard to tell if it pays off,” complained a California dentist. “Profitable enough, but very competitive,” commented a South Korea dentist.

Your own quarterly communication can be personalized exclusively for your practice, and is, by far, the simplest, most cost-effective means of visibly maintaining the connection between your practice and your existing patient base. And if you are looking for an inexpensive and powerful new-patient prospecting direct mailer, newsletters work great. You can even send email patient newsletters. Most importantly, it’s practice marketing made easy.

All you need do is find a professional dental marketing agency to do all the work. You can decide the content which will appear before it is sent out. Your office team doesn’t need to take time away from their regular tasks—except maybe to provide the mailing list.

“Frankly, I can hardly believe that half of dentists are not sending out regular mailings!” sighed Jim Du Molin, dental practice management consultant and founder of The Wealthy Dentist. “Internal marketing programs are among the most profitable, so it amazes me that so many dentists are failing to keep in touch with their regular patients.”

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