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How to choose your KEYWORDs

Website design and keyword choice very often get overlooked when dealing with SEO. Everyone wants to make money, build links, increase traffic and add content. So do we, but without a well thought out gameplan, your success is going to be limited. A great blueprint will allow you to construct your campaign properly. Even if you already have a site built, taking another look at a few of these basic ideas will allow you to go back and fine tune things to work better.

The first thing you need to do is brainstorm. Type in a word doc a list of keywords and keyword phrases. Go ahead and come up with as large of a list as you would like, but for this example, I am going to use a sample list for one of my sites that talks about creating a blog site.

Now we will use a fabulous tool to look at how to choose good keywords. This is a free tool that is great and part of Google Adwords. It is the keyword tool, if you have not used it, you are missing out. Search for “Google keyword tool” if you are not signed up for Adwords. If you do use Adwords, you can click on “tools” under campaign management, then choose “keyword tool”. It is a fantastic tool, and it is free.

Take your keyword list and paste it in the box marked “get keyword ideas”. For this example, I used free internet marketing. It may not be directly related, but it will be a good example to look at for our purposes. The tool will take a couple seconds while it is thinking, then spit out a list for you, potentially large. This list may look something like this (but much larger depending on how many keywords you use):

• internet marketing services
• internet marketing is
• internet marketing product
• internet marketing
• internet marketing advertising
• free internet marketing
• internet marketing sales

The great thing about this tool is that it allows you to see the volume a keyword is searched for on Google. Also, it shows you by a bar graph, how great the competition there is for that chosen keyword. In this manner, you can get a good idea of your search volume and how hard it should be to rank high for your particular term. If you would like more info, please feel free to download our free seo book. This seo guide will walk you through the entire optimization process in baby steps. Not only that, it is entirely free!

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