Funny Stuff is all around
If It’s not funny, then it may be useful
Boosting Your Affiliate Income With Google Massacre
Saturday, July 26th, 2008Affiliate marketing has now been the passport secret to success of most web entrepreneurs. From the heydays of merely surfing websites of international brands to putting up personal blogs and even riding on free accounts to start up your own website, affiliate marketing was able to leverage itself as a promising financial tool. The idea behind affiliate marketing is that companies of products and services will pay you for the advertising space you provide to them in your own site or blog.
Affiliate Marketing,however, is somewhat a tricky thing. Owners of product and services will not necessarily pay you immediately for the space you have allotted to them. The payment will come in the form of revenue sharing. If they get a sale because of the clicks they receive from your website, you get a share of their earnings. The payments can vary really, and there are no limits to how much you can earn―from zero to hundreds, probably even more.
One of the leaders who have emerged from the affiliate marketing technique is Google. Yes, you heard it right. The leading search engine has diversified and moved on to tap the affiliate marketing business with their own product―Google AdSense. Through this new sensation, advertisers and publishers have found a spot where they can gather and be as one in earnings. However, so many programs and webmarketers have competed for the countless revenues Google is offering. Some even hid themselves in deceitful internet marketing products which promise you solid rewards, but in the end you end up in zero. This made some people gear up for an internet marketing revolution…
…like Steven Lee Jones and Andrew X, the persons behind the new product Google Masacre. With a website designed to simulate death rearing its ugly head, Google Massacr gives us a foretasteon how average web marketers can finally succeed in their AdWords campaigns.
The innovative internet marketing product leverages itself because of the background of its promoters. If you have been a close follower of Google―in both the good times and the bad―chances are you have come across Steven and Andrew from the Google Magic Formula. This particular edition overtook Clickbank with a gross amounting to $200,000 copies sold. Although at first look it seems like the Google Massacer is detesting Google, that’s not what it is all about. It simply wants to give you an picture of how much “carnage” you can do to maximize your earnings through Google, and eventually trash your competitors.
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Search Engine Advertising Sets Off Trademark Lawsuit
Wednesday, July 2nd, 2008A legal complaint filed by NameSafe against LifeLock raised an interesting issue yesterday. Are trademarked names legally protected when it comes to online keyword advertising.
The lawsuitwas launched in Tennessee, where NameSafe is headquartered, and alleges various violations of Trademark Laws In a Namesafe press release CEO David Ridings said
“We have discovered that LifeLock has been sponsoring advertisements on most major search engines including (among others) Google, Yahoo, Lycos, MSN, Dogpile, and AOL, that deceptively led consumers to Lifelock.com. Specifically, when you searched ‘Namesafe.com’ in any major search engine, you found an advertisement that said ‘Namesafe.com’ but when you clicked on it, you were not directed to the official site for NAMESAFE (www.namesafe.com), but rather to our competitor, LifeLock.com.”
In an article on Namesafe, Identity Theft Labs, an identity theft protection company pointed out that it was very common for an identity theft protection company to be bidding on the trademarked keywords of competitors until recently when LifeLock requested that competitors refrain from bidding on their trademarked name.
In a article by CNET writer Stephen Shankland LifeLock denied NameSafe’s allegations.
“We have contacted our reseller network to remind them of the importance of compliance with LifeLock’s requirements. We have been informed that a non-compliant reseller purchased the term ‘NameSafe.’ The reseller has subsequently been terminated. LifeLock will not tolerate violations of our compliance guidelines from any independent reseller.”
Are competitors allowed to bid on your trademarked names. This is the real issue from a legal point of view and one that is still not clear.
If you like this post, buy me a coffee. Sphere: Related ContentIncrease Website Traffic Using Articles
Monday, June 2nd, 2008Obviously you would like to increase the amount of your website visitors, otherwise you wouldn’t be here reading this information. But you are here reading, so I take it to mean that you want your website to get more exposure online and you want to drive additional traffic to it. Article writing is a proven strategy to increase website traffic, and a keystone to any traffic campaign. Best of all, it’s virtually free. Submitting articles for publication definitely helps your site to get both a better ranking and better placement in the major search engine results.
Article writing is also a good way to build credibility online. Writing interesting articles for content websites is quite a bit different than writing say, magazines articles: it is much easier to both do and get results. In fact, there isn’t an easier method to acquire a one way backlink and produce a constant flow of traffic to your website.
The simplest method to begin is to have a look at published articles of a similar subject that you would like to write about. As with any topic these days, there is plenty of practical guidance on article writing available, you just have to search for it. Article writing is entirely enjoyable for some, while others find it difficult and draining.
Nearly every article directory online will allow you to include a resource box which you include at the end of your article. It should include a short bio and absolutely must also include your website url, because this is the link through which you can develop traffic from your articles. This reason for this increased traffic is two-fold: you’ll get direct visitors who read the article and click the link in the resource box at the end. And since one of the large factors that Google uses in its determination of where to rank a website is backlinks, you’ll get more traffic from Google because of the link included in the resource box.
The good news is that there hundreds of article submission websites on the internet. By submitting your well-written, interesting articles to these sites, you are almost certain to receive some traffic for your website.
However, submitting your article to each site one at a time would be incredibly time consuming as well as counterproductive. There are article submission services that will automate the process for you. To find these, simply search for article submission service. If you continually submit one or two quality articles per week, your website will get more backlinks, wider exposure, a higher standing in Google, and all of these will bring increased website traffic.
If you like this post, buy me a coffee. Sphere: Related Contentlinks for 2008-05-23
Friday, May 23rd, 2008Tactical Guerilla Marketing and Approach to Adwords Advertising
Thursday, May 22nd, 2008Online Guerilla Marketing actively examines and responds to changes in the market environment and then seeks to exploit the opportunities that arise. The word Guerilla which comes from the Spanish term Guerra, or War, with the -illa ending diminutive, could be translated as small war. A guerilla online marketing strategy for pay per click therefore works best with small businesses in competitive markets.
By applying Guerilla Marketing Tactics to their pay per click campaign a small business can undertake a type of online guerrilla warfare, which is a method of combat by which a smaller group of combatants attempts to use its mobility to defeat a larger, and consequently less mobile, army. A guerilla online marketing strategy applies the principles of military strategy to your pay per click campaign management.
Guerilla Online’s Marketing Strategy:
1. Take the enemy by surprise.
You must be innovative, willing to research your pay per click market place and build on the work of others, to continually surprise your competitors and delight your customers.
2. Know the terrain of the encounter.
Your terrain is the thousands of pay per click keywords available to customers searching for your products/services.
3. Have greater mobility and speed.
If your company is small it should also be mobile and be in a position to respond to pay per click market changes faster than the larger less mobile companies.
4. Ensure your use of information is better than your competitors.
Your use of pay per click information must be better than your competitors i.e. Adwords, Adsence, Analytics and Webmaster tools.
Guerilla marketing online should not rely solely on aggressive strategies but work towards identify rich niches that continuously improve your pay per click ROI.
Understanding your customer’s behaviour and aligning this with the core benefits of your service offering can provide a competitive advantage. Marketplace competitive analysis and continuous keyword research provides the necessary level of insight that small business require to continuous develop their pay per click campaigns.
The proactive use of Google Analytics data and the use of evolving bid strategies can quickly identify the best time of day and positioning for individual keywords and ensure the correct balance between click through rate and conversions.
Continuously updating the creation and rotation of keyword specific ads provides maximum exposure on your best performing keywords to deliver a greater click through rate (CTR).
The challenge for small businesses is to find the time and resources to undertake these actions and to do so within the context of their market challenges. The key is to gain the appropriate level of support from a pay per click campaign specialist, keeping costs to a minimum whilst delivering a bespoke pay per click campaign that carefully targets and engages their customers.
Guerilla Online provides the step by step essentials for a successful pay per click campaign management, supporting small business to undertake the key campaign improvements at no cost but their time. To access Guerilla Online’s pay per click marketing tips visit Adwords Advertising
If you like this post, buy me a coffee. Sphere: Related ContentAchieve A ‘GREAT’ Score On Your Google Adwords Campaign
Monday, May 5th, 2008p.s. - I did it in under 10 minutes
p.p.s. - The people who know how to do this save a ton on their adwords costs from google. Wouldn’t you like to pay half for your keywords and get more traffic?
As webmaster of Video Search Engine http://www.directvutv.com I’ve run many adwords campaigns resulting in hundreds of millions of impressions. I often find it funny how there is such an uproar in the SEO community over Adwords and why it is ‘unfair’ to advertisers.
Over the last years, enough blogs and posts complaining about the ‘google slap’ have been written to make Richard Branson’s trip to Mars a reality. We could simply stretch out all the comments and walk over them. If you don’t know anything about the ‘Google Slap’, just Google - google slap.
Google’s mission is simple, they just want the user to get the best experience so that they continue to use the website. They want the user to believe that Google will always come up with the best results.
So, when a Google searcher enters — Buy Bitem Dog Toy Houston, the ads that come up will be perfectly related to the search and the searcher will be able to immediately buy the Bitem Dog Toy from a store in Houston.
So, if the manufacturer of Bitem Dog Toys (Sales 21 Billion last year) is has a Google Adwords campaign competing with Dog World Toys of Houston, (sales $3.50 for fiscal 2008), Dog World Toys will win, so long as the Dog World Toys site makes it easy for someone in Houston to buy a Bitem Dog Toy.
The searcher asked, and the searcher got.
Google calls this the ‘Quality Score’ and the score is directly related to the keywords used and the content on the web site.
When you create an adwords campaign, Google will look at the ‘landing page’ you designate for the keyword and grade the ad group against the lowest score of keyword to landing page. This is important - If you have 5 great keywords and 1 poor one, the ad group will score low. So, only have great keywords, and don’t have ANY off-target ones.
So, you keywords and ad group will be ranked Poor, Good or Great. If it’s poor they will make your minimum bid something like $2.00 per click and suggest you improve it. If it’s good, they might charge you only a minimum bid of $0.10 to $0.20. If it’s Great, you will have a minium bid of as little as $0.01 per click, but more importantly, you are going to show more often and higher up on the results than more expensive HIGHER good keywords.
On their website, Google uses talks about Green Beans saying that people who enter Green Beans want to see Green Bean recipies and if presented with Green Jelly Beans, they would have a ‘bad experience’ and would be disappointed with Google.
So I took this example and twisted it a little. I put together the following web page on one of the sites I manage, finfa.info, a clickbank e-book reseller.
The page is the Best Green Jellybean Web page and can be found at www.Finfa.Info.
I didn’t use any style sheets or style directives to prove that Google doesn’t care what your page looks like. All they look at are the following. And, it’s pretty much the order laid out here.
Title Tag
Meta Description
Meta Keywords - Google says they don’t look at this except when your page has no other content, but it only takes a minute and MSN, Yahoo and other search engines do use these tags.
H1 Headline
H2 Sub Head
H3 Sub Head
Paragraphs containing Text
B Bold Tags
I Italic Tags
U Underline Tags
LI List Items
a Anchor Text
The content of the page is just but uses all these tags and keywords to make it clear to the robot scanning the page that the page is definately about Green Jelly beans and that you can buy green jellybeans on the page.
So, once I posted the page on the finfa.info web site, I created the following Google Ad Campaign
Best Green Jellybean Site
Get Your Green Jellybeans from the
Only Green Jellybean site online.
www.Finfa.Info
Google suggests that you put a ‘call to action’ in your advertisment. While they don’t let you put words like ‘click here’ in an ad or exclamation points, they do suggest affirmative copy - Get Your Green Jellybeans - meets that criteria.
So, what happened. Google computed the quality scores and it ranked the campaign as Great - You can see my page capture here.
http://www.finfa.info/templates/greenjellybeans.jpg
paulmcp is the webmaster of video search engine www.DirectVuTV.Com
If you like this post, buy me a coffee. Sphere: Related Contentlinks for 2008-05-05
Monday, May 5th, 2008What’s new with Google Calendar
Wednesday, April 2nd, 2008Just launched!
Wake yourself up with our new Google Wake Up Kit!
Do you have trouble getting out of bed in the morning? We do, too. In fact this problem became so serious at times that it sometimes resulted in lacklustre attendance at team meetings. To help solve the problem we’ve created an innovative solution called the Google Wake Up Kit.
“I could never wake up on time to get to our team meetings. But thanks to the new Google Wake Up Kit, I’m always on time now!”
Pedro C.
In combination with the kit, you can receive a new type of notification from Google Calendar, called the “wake up” notification. This notification is relentless in ensuring your timely awakening from restful slumber.
The “wake up” notification uses several progressively more annoying alerts to wake you up. First it will send an SMS message to your phone. If that fails, more coercive means will be used. The kit includes an industrial-sized bucket and is designed to be connected to your water main for automatic filling. In addition, a bed-flipping device is included for forceful removal from your sleeping quarters. Learn more
If you like this post, buy me a coffee. Sphere: Related Contentlinks for 2008-01-10
Thursday, January 10th, 2008-
iPod Notes (iPod eBooks Creator) - convert books (text files) to notes on iPod / notes split
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FreeComputerBooks.com - Free Computer Books, Tutorials & Lecture Notes
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Audiobook Podcast Collection - Download Free Audiobooks | Open Culture
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Welcome to Free Book Zone - Engineering, Technical, Medical, Maths, Physics eBooks
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sharethefiles.com :: View Topic - For.Dummies.Ebook’s.(Learn).Collection.PDF
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FreeParadise | Ebook | Tricks of the Microsoft Windows Vista Masters 2007
Cool Google Search Trick
Friday, June 29th, 2007-
Google Search
Custom Search -
FeedBurner
