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When Fashion Comes To Russian Federation

Tuesday, July 22nd, 2008

Week (RFW) has recently become number one event in Russian Federation as well as in the Eastern Europe.

The past four seasons have established it as a regular entry in the world calendar next to national weeks in Paris, Milan, London, New York. Week which is held in Moscow twice per year, in April and October, covers all of the former Soviet Union, the so-called -speaking territory. The RFW basics are designers, but every season sees the best designers from former Soviet republics: Ukraine, Belarus, Kazakhstan, Georgia, Moldova, Lithuania, etc. Every season, the RFW Organizing Committee studies over 100 entries but chooses only the best collections for the RFW runways.

RFW has already got and still developing cooperation with a number of international weeks world over. Among them there are weeks in Italy, China Canada, South Africa, New Zealand, Portugal, Mexico, Greece, India, Check Republic, Brasil, Norway, etc. At this stage RFW organizational committee is globalizing and diversifying its achievements on market and at the same time co-producing Weeks in St. Petersburg and other Russia cities and former USSR capitals.

Week has joint ventures with the world’s largest institutions. These collaborations result in national designer days during RFW’s annual events. In the fall of 2004, “British Day” was held, featuring Matthew Williamson, Sophia Kokosalaki, Jenny Packhamand other top English designers. In Spring 2005, Week invited Spanish designers Konrad Muhr, Alma Aguilar, Devota& Lomba, Isabel de Pedro, Armand Basi and Agatha Ruiz de la Prada. In Autumn 2005, in October, the RFW hosted the Italian Day supported by Camera Nazionale della Moda Italiana. Italian Day has featured top designers like Romeo Gigli, Guerriero, Exte’, La Perla, and Polliniby RifatOzbek. RFW spring-summer 2007 season International Day was dedicated to the US. American Designers Baby Phat, Laundry by Shelli Segal and Rebecca Taylor presented their summer 2007 collections in the frames of American Day on RFW. Week International Cooperation will lead to more International Days of such countries as China, New Zeland, Canada, Greece and etc.

This year (March 30 - April 6) 58 designers from all over the world presented Autumn/Winter 08/09 collections on RFW venue at World Trade Center. First to open the week was Valentin Yudashkin who is one of the most known names in , and there is a reason for that. He was one of the first to adopt the western values and build a successful business in early 1990th. Since then, with the rise of democracy and opening of the commerce channels, many new names make it to the global market. Among them Tatyana Parfionova, Denis Simachev, Maxim Chernizov, Elena Souprun, Sergey Teplov, Viva Vox, Konstantin Gayday, Chistova&Endourova, Vika Gazinskaya, Masha Kravtzova, Elena Goletchz, Elena Makashova, Leonid Alexeev, Masha Sharoeva, Olga Brovkina, Elena Vorrea and many others.

Next week presenting Spring/Summer 2009 collections will take place 28 Oct - 3 Nov 2008 (dates might vary)at World Trade Center Moscow.

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